What Every Journalist Wants You To Know About Your Press Trips
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Hey everyone,
Writing you from the Maldives, where I’m visiting my 36th resort, and as you can imagine, it doesn’t get old…
Trips like these are a major perk of travel journalism; let’s be real, they’re the biggest perk. And while all my trips here are individual, there’s been a lot of talk about group press trips lately.
PR are struggling like never before to get journalists on their trips. My last paid newsletter got into the reasons why. And below are some super candid and valuable insights from my colleagues and I.