The 3 Best And Worst PR Practices From This Year

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Hey all,
Happy Holidays! Cheers to the end of 2023 and a better and brighter 2024.

It’s been a challenging year for the industry with AI in the mix, dozens and dozens of layoffs and budgets slashed. For most freelancers I know, this has been the toughest year of their careers.

It all sounds a bit doom and gloom, but I’ve seen some signs that indicate industry progress. People are trying new things and getting creative; this goes for PR too.

In 2023, I’ve seen some really innovative ways PR are reaching out to journalists, as well as some things they really need to stop doing.

Read my list of the best and worst PR practices from this year.