Olá from beautiful Portugal…
I hope everyone’s new year is off to a good start. Things are certainly back in full swing, which means crowded Inboxes, a flurry of press trip invites and new budgets.
Lately, I’ve received some great creative pitches on themed roundups with a timely hook and even a few fun travel trends. I’d love to see more of these thought-out pitches in 2024.
But even the fantastic pitches are missing a few key things journalists need to pitch and write their story. So, here are a few important things every journalist wishes PR would include in their emails and pitches.